Search Engine Optimization (SEO)
If you’re like most small businesses or entrepreneurs, you’d like to drive more qualified traffic to your Web site. Since search engines are likely to deliver the majority of these new leads, optimizing your site for the search engines is essential to your success. Search engine optimization, or SEO, has two main components: onpage optimization and offpage optimization.
Onpage Optimization
Onpage optimization refers to how the words on your page–the title, headers, body copy, links and so on–match up with the search that was just performed at a search engine. The closer the match to the content on your page, the more relevant your page is, and the higher you will rank. The goal for improving your onpage optimization is to know what your prospects are searching for, and create content around those keyword phrases. (Of course, your competition has the same brilliant idea.)
Offpage Optimization
Offpage optimization refers to the quality and quantity of incoming links from other websites, blogs and directories to your site. Each incoming link is a “vote of confidence” and helps boost your site’s visibility at the search engines. However, not every link is created equal: the popularity of the referring site, the number of links on the referring page, the words in the link, and other variables determine how the search engines value each link. The goal for improving your offpage optimization is to steadily increase the number of quality incoming links from trusted sources.
Effective Contents has been building search engine optimized websites from the ground up since 2003. We offer SEO services tailored to your needs and your budget.
We’ll run a keyword analysis to determine which keyword phrases are going to drive the most qualified traffic to your site. We’ll help you organize your website to create areas of focus for your keywords, and then help you put your keywords in the most effective places on your web pages. We’ll setup your business blog to create more opportunities for qualified search engine traffic. We can also write all of your website copy and even create keyword-rich blog posts for you so that you can focus on growing your business. We’ll help you rank higher in the local search results which are critical if you intend to do most of your business in a limited geographical area.
Are you ready to increase your search engine visibility and drive more qualified traffic to your website?
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